Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.pro-environmental consumer behaviour, sustainability, green consumer behavior, green purchasing

Effect Of Consumerism Towards Customer Attitudinal Behaviour In Food Industry In Malaysia

The present study will investigate the consumers' perception towards the consumerism issues both in terms of micro issues (fairness on trade practices) and macro issue (environmental consumerism practice) as suggested by Kaynak(1985); and Quazi (2002) as well as the effect of these issues on their ethical attitudinal behaviour

Factors Affecting Customer Retention Toward Internet Banking in Malaysia

Information and communication technology (ICT) is not a strange medium anymore in business operation nowadays. Most businesses regardless of their industries try to equip themselves with the development of ICT. Polatoglu and Ekin (2001) viewed Internet banking as very attractive to banks and to consumers who have higher acceptance of new technology. The purpose of the study is to find out the extent of the effect of the customer demographics on the online customer retention of the internet banking services; the extent of the influence of the characteristics of innovation on customer retention of internet banking services. The study revealed that the demographic variables do not have any significant impact on the customer retention of the internet banking services. However, the study found that all the innovative characteristics like relative advantages, compatibility, trialability, observability and complexity are found to have significant association with the customer retention of internet banking services.Internet banking service, service standard, online banking, Rogers diffusion model, customer retention

Competences of Smart City Planners: the Alpha and Omega

Revisiting previous research in the course of the DevOps project ‘DevOps Competences for Smart Cities’ (Kaufmann et al., 2020), this paper aims to zoom in the interrelationship between Smart City domain priorities, collaboration and competences regarded to be a paramount fundament for urban management. After a discussion of literature on this triptych, a conceptual framework is synthesized. The hypothesized conditional importance of competences is analyzedand confirmed by additional descriptive and explanatory quantitative research on the DevOps data on smart city planners having applied partial least square analysis